W7 Cosmetics is a cute and fun make-up brand that was created back in 2002, by two entrepreneurial men and their aim was that every woman should have access to an extensive range of high quality but affordable cosmetics. The company has really grown and has had a huge makeover too! With over 500 products to choose from there is definitely something for everyone. Nothing is tested on animals and there even is an Ebony collection which is great for darker skin tones!
I was sent four products in total: Lashtastic Mascara, King Kohl Eyeliner, Kiss Me Plumping Lipgloss and a Cheeky Chaps Multi Blush. When I initially saw the products, I was mostly excited to try out the multi blush and the lipgloss, I mean how cute do they look?!
Lashtastic Mascara £4.95
This yellow tubed eye product reminds me so much of the Maybelline 'The Colossal' mascara and this one also means business. This mascara has a plastic wand and is able to coat and separate the lashes beautifully. I am able to get a good amount of volume with three coats and my lashes look oh-so fluttery and well, it definitely gives the false lash look as promised.
King Kohl Eyeliner £3.95
First off how cute is the name? I often use eyeliners but mostly liquid. This eye pencil was easy to use, it didn't drag on my lash line and it was fairly pigmented too. You could also use this for a smokey eye and blend before applying any darker shadow, it will last longer and give the pigment more depth too. A lovely lil product to have.
Kiss Me Plumping Lipgloss £4.95
I absolutely love the bright pink chrome packing, it definitely catches your eye! This clear lipgloss smells of peppermint, which was a lovely surprise. It also give that tingly sensation since it says to plump the lips. It does give the illusion of fuller lips but this could be due to the high shine?
Cheeky Chaps Multi Blush
This is my most favourite item out of the selection but it was the most disappointing one too. I really wanted to like this product since I heart blushers and this one contained many tones of pink/peach/brown but it really lacked in pigmentation, it just gives a tint of colour with shimmer. This can however be great for younger girls who just want to try out make-up for the first time. I hope the pigmentation improves later on so that I can buy one.
Overall I was happy with some of the products, It is such a fun brand to try out if your looking for new make-up or want something that is affordable and gives results. W7 is available in UK and outside of the UK too! Here is a list of UK stockists - link and a link of the non-UK stockists - link
Have you tried W7 Cosmetics lately?