Roller Lash mascara | £19.50*
Back in January I was lucky enough to attend the Roller Lash launch event and was given a full-sized Roller Lash mascara* in our goody bags to try out. I have used this a couple of times and now it's time to report back and tell you why you need this mascara in your life!
Benefit have really set off 2015 with a bang! Seeing as the new products Puff Off and Roller Lash already seem to be loved by many! I sure am excited to see what's next!
This new offering may well be the next favourite alongside They're Real which has become a cult product.
The mantra for this new mascara is "Hook 'n' Roll" which describes the product well since this is said to open the eyes by grabbing each lash to lift and curl whilst the specially designed formula keeps them in place for 12 hours, now that's some serious holding power!
The formulation also contains two key ingredients - Pro Vitamin B5 and Serin which are both known for their lash conditioning benefits. Not only will your lashes have that hold but they will also be treated with those fabulous ingredients.
Alongside Badgal and They're Real which is UK's No. 1 best selling mascara, Benefit have added this to their mascara family and boy! Does it not disappoint!
They're real is a firm favourite of mine so I was excited to see how Roller Lash would perform. Like all Benefit products, the packaging is a real beaut! And is inspired by retro hair rollers. What's amazing is that Benefit have been working on this mascara way before the infamous They're Real was released and alot of work went into designing this. The official stats show that over 97% of women who tested it saw that it visibly lifted the lashes, 87% said it gave a long lasting curl and a massive 94% said eyes looked more awake and I couldn't agree more! This mascara ticked all of the boxes for me and it matched all of the qualities that I look for in an ideal mascara.
At first use, I was blown away. Amazed and I just couldn't believe the length of my lashes. I applied two coats and I was left with super curled and fluttery eyelashes and without the help of an eyelash curler! The patent-pending hook design of the brush really did grab every lash. You also feel a slight tug but nothing overly uncomfortable, it's just the brush ensuring that each lash is curled and coated. I call this a 'push up bra' but for your lashes because it's not only great for girls with short lashes but it's also great for girls like me who have straight lashes and need help from an eyelash curler prior to applying any mascara. My lashes did not feel stiff nor clumpy and neither did it flake or smudge which was another huge plus! The longevity is also commendable because the mascara claims that it will stay put for 12 hours and ladies! I can confirm that this is true! I apply this in the morning, say around 10-11 ish and remove it around midnight, at the most and it just looks like you have freshly applied it. Astonishing!
Removing this is was hardly a chore, I just use my usual eye make-up remover pads and the formula gently removes away.
I am SO impressed with this new offering from Benefit and I cannot recommend this enough! This mascara has a new firm place in my make up and those eye lash curlers of mine, well.. they're back in the drawer.
Have you tried Roller Lash? What are your thoughts on it?