The event took place in Victoria Square, Birmingham. On a truck! Yes you've read correctly but not just any old truck, it was beautified in pink and had the roller lash logo and image printed all over it. You definitely could not miss it since it was so unique and eye-catching.
We was then invited inside and the way the interior was designed, truly was fabulous. Just like a retro hair salon from the 50s. Benefit really know how to do the best product launch events. Like EVER. I loved the unique looking hair dryer lights, the neon 'Roller Lash' sign, retro tv screens and the salon decor.
With bubbly, fruit juices and cute cupcakes on the menu, we sure did feel special.
I chatted to some of the Benebabes who were sporting these retro curly blonde wigs and they all were wearing the mascara which did look pretty amazing. I was given a small talk about the new mascara and I was shocked to know that Benefit were working on this way before the infamous They're Real mascara was born! I am a fan of They're Real so I am excited to see how this new offering performs!
We were all given goody bags which had the full-sized product itself and I just loved the packaging!
I will of course be reviewing the mascara in more detail soon, after a couple of uses I shall report back. I really had a lovely time meeting everyone there. Thank you Benefit! For this lovely evening. It truly was needed. I also picked up an Elle magazine, so I now have two Roller Lash mascaras!