Hi Lovelies! Hope you all are well!
I get so excited when Benefit releases a brand sparkling new product, I'm a sucker for retro/vintage packaging and of course the brand - Benefit!
So building on the success of They're Real lash-lengthening mascara, Benefit is set to launch the new Roller Lash mascara which is designed to lift and curl eyelashes the same way curlers lift and curl hair. The £19.50 mascara features a Hook 'n' Roll brush with tiny hooks on the bristles, which catch lashes, lifting and gently pulling them to create ultimate curly lashes. The ink-black formula contains Pro vitamin B5 and serin, known for their lash-conditioning benefits, and is said to provide a 12-hour curl-setting effect. Apparently you won't be needing eyelash curlers for this mascara and though it's not shown in this image, the actual pink end of the full sized product looks like an actual hair roller. I am loving the sound of this and I cannot wait to try this out!
If you want to get your hands on Benefit's latest release. Then you can try a sample of it that will be included in March's Elle magazine (released early Feb) but if you really do not want to miss out or worry that the samples will run out then you can pre order the issue here to make sure you get your hands on a sample.
Roller Lash will release in March 2015.
What do you think of Benefit's latest release?